"Colored Francie" made her debut in 1967, and she is sometimes described as the first African-American Barbie doll. However, she was produced using the existing head molds for the white Francie doll and lacked distinct African characteristics other than dark skin. The first African-American doll in the Barbie range is usually regarded as Christie, who made her debut in 1968.[73][74] Black Barbie was launched in 1980 but still had Caucasian features. In 1990, Mattel created a focus group with African-American children and parents, early childhood specialists, and clinical psychologist, Darlene Powell Hudson. Instead of using the same molds for the Caucasian Barbies, new ones were created. In addition, facial features, skin tones, hair texture, and names were all altered. The body shapes looked different, but the proportions were the same to ensure clothing and accessories were interchangeable.[75] In September 2009, Mattel introduced the So In Style range, which was intended to create a more realistic depiction of African-American people than previous dolls.[76] In 2016, Mattel expanded this line to include seven skin tones, twenty-two eye colors, and twenty-four hairstyles. Part of the reason for this change was due to declining sales.[77] The brand now offers over 22 skin tones, 94 hair colors, 13 eye colors and five body types.[8]
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